If you think video is both powerful and one of the key components of a successful marketing strategy, you don’t want to miss this event. Here’s why:
1. You’ll step up your marketing game
We’re here to help you learn the best strategies and tactics to take your content marketing and demand gen strategies to the next level – all with the power of video. Unsure of how to incorporate video into your lead scoring model? Wondering what content is better outsourced vs. produced in house?
2. The speakers are awesome
From MarketingProfs Chief Content Officer, Ann Handley to demand gen expert and Salesforce Evangelist Mathew Sweezey, you’re guaranteed to be inspired, entertained and educated. Triple threat!
3. Learning from industry experts is fun
We’re bringing together marketing trailblazers that are doing amazing things with video and seeing real results. You’ll hear from Deltek and Taulia, two major B2B companies who are using data-driven strategies to fuel their video marketing. Senior marketers from both companies will show you how you can do the same.
4. Practical workshops are where it’s at
With a whole day devoted to best practices, we’ll show you how to create video content for all stages of the sales cycle, establish a storytelling culture, how to make the best use of video analytics. You’ll be able to see exactly what you can do at your organization to make video work for you.
5. The venue is sweet and the crowd is great
Let’s be honest, marketers are a fun bunch. Especially B2B marketers who want to discuss all things video, right? Right! We’ll also be hanging out at the Bently Reserve, which if you ask me, looks like it’s straight out of a scene from the Batman movies, and who doesn’t love Batman?
Convinced? Check out the event page to register.
Questions? Leave a comment or shoot one of us a note.
Hope to see you in San Francisco!
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